![]() ![]() This is the comeback weekend Hollywood has been dreaming of since the pandemic. shows and people travelling hours across borders to see ‘Oppenheimer’ in IMAX 70mm.” “Around the world, we’ve seen sellouts at 4:00 a.m. ![]() “This is a phenomenon beyond compare,” said Rich Gelfond, the CEO of IMAX, in a statement. IMAX showings alone made up 26% of the domestic gross (or $21.1 million) from only 411 screens and 20% of the global gross, and “Oppenheimer” will have at least a three-week run on those high-demand screens. “Nolan’s films are truly cinematic events,” said Jim Orr, Universal’s president of domestic distribution. Theaters even scrambled to add more to accommodate the demand including 1 a.m. Some 25 theaters in North America boasted IMAX 70mm screenings ( Nolan’s preferred format ), most of which were completely sold out all weekend - accounting for 2% of the total gross. “Oppenheimer” had the vast majority (80%) of premium large format screens at its disposal. “It is a crowning achievement for all of us.” “The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. ![]() And social media has been awash with reactions and “takes” all weekend – good, bad, problematic and everywhere in between – the kind of organic, event cinema, watercooler debate that no marketing budget can buy. “Oppenheimer” audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.īoth “Barbie” and “Oppenheimer” scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. “I think this marketing campaign is one for the ages that people will be talking about forever.” This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. Women drove the historic “Barbie” opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. and Canada, marking Nolan’s biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama. Universal’s “Oppenheimer” also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. Movie” (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. ![]() Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. The social media-fueled fusion of Greta Gerwig’s “ Barbie ” and Christopher Nolan’s “ Oppenheimer ” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes. Discovery.“ Barbenheimer ” didn’t just work – it spun box office gold. "Barbie" was distributed by Warner Bros., which is owned by CNN's parent company Warner Bros. The combined release of "Barbie" and Christopher Nolan's "Oppenheimer," dubbed "Barbenheimer," has become a pop culture sensation - and one that might revive a struggling movie industry. "Barbie" raked in a stunning $155 million domestically over the weekend, giving the film the largest opening weekend of 2023 and the biggest-ever debut for a female director. "Everything about this movie and the toy is fun," Sheri Lambert, a marketing professor at Temple University, told CNN. People who spent their youth gleefully hoisting Dream House elevators, pushing around stylish Corvettes and keeping track of an endless array of tiny high heels were fired up about Barbie's big-screen moment. Many movie theaters were awash in pink as fans of the iconic doll came dressed for the occasion. The "Barbie" movie dominated the box office this past weekend, and you didn't need the numbers to prove it. ![]()
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